Nickelodeon's ongoing promotion of the Winx Club property shifts into another gear this autumn, domestically and abroad, as the girls of Alfea College take to the airwaves and to store shelves through more and more licensing agreements. The girl-skewing TV animation debuted on Nickelodeon (U.S.) this past July, but has made headlines as of late thanks to the new one-hour television specials as well as the efforts of toy licensee JAKKS Pacific, Inc. The Winx Club resurgence, which started this summer, still has a ways to go [related A.I. news: "Nick Begins Winx Club Animation Revival" (06/2011)].
Early ratings reports on Nickelodeon's decision to re-dub and re-package the cartoon's first two seasons as sixty- to ninety-minute specials indicate ample success. The first of four TV specials pulled in more than 212,000 viewers (+58%; Girls 7-15), and Nickelodeon is confident the series' re-casting will be well received overseas as well.
For example, Nickelodeon began airing Winx Club in Australia last month. The series' early seasons track the adventures of a group of girls, blessed with various magical abilities, as they struggle against the forces of evil -- sometimes fairing well, other times, not so much.
The series lead, Bloom Quinn, enters a whole new world when she discovers that her sixth sense for danger endows her with a magical talent beyond her wildest dreams. Nickelodeon still appears on schedule to continue airing the four TV specials monthly through the autumn season, after which a weekly strip of the third and fourth seasons will promptly follow.
But speaking of Winx Club in Australia, Nickelodeon Consumer Products has married JAKKS Pacific to local toy distributor Funtastic Limited (Chadstone, VIC), to account for next year's anticipated influx of Bloom toys, dolls, and costumes. JAKKS has previously been announced as the master toy licensee for Winx Club, Australia and New Zealand territories included; but the addition of Funtastic, Ltd., a retail supplier, gives the toy company a reported edge in better targeting local consumers.
"The agreement with Funtastic for the Winx Club product line strengthens our international presence in the girls toy aisle," Stephen Berman, President and CEO, JAKKS Pacific, Inc., commented.
"We are looking forward to introducing to the Australian market our comprehensive line of Winx Club products that bring positive messages of girl empowerment, friendship, adventure, magic and fashion that Winx Club epitomizes."
Planned product lines for Winx Club, not scheduled to arrive until autumn 2012, include dolls, playsets, Halloween costumes, and more. Many of these products are not scheduled to retail until the new Season Five and Season Six, produced in computer animation, arrive. According to sources, Nick's consumer products division is planning an aggressive expansion of the Winx Club brand in the approaching months.
(Ratings source: Licensing Biz online)
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For example, Nickelodeon began airing Winx Club in Australia last month. The series' early seasons track the adventures of a group of girls, blessed with various magical abilities, as they struggle against the forces of evil -- sometimes fairing well, other times, not so much.
The series lead, Bloom Quinn, enters a whole new world when she discovers that her sixth sense for danger endows her with a magical talent beyond her wildest dreams. Nickelodeon still appears on schedule to continue airing the four TV specials monthly through the autumn season, after which a weekly strip of the third and fourth seasons will promptly follow.
But speaking of Winx Club in Australia, Nickelodeon Consumer Products has married JAKKS Pacific to local toy distributor Funtastic Limited (Chadstone, VIC), to account for next year's anticipated influx of Bloom toys, dolls, and costumes. JAKKS has previously been announced as the master toy licensee for Winx Club, Australia and New Zealand territories included; but the addition of Funtastic, Ltd., a retail supplier, gives the toy company a reported edge in better targeting local consumers.
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"We are looking forward to introducing to the Australian market our comprehensive line of Winx Club products that bring positive messages of girl empowerment, friendship, adventure, magic and fashion that Winx Club epitomizes."
Planned product lines for Winx Club, not scheduled to arrive until autumn 2012, include dolls, playsets, Halloween costumes, and more. Many of these products are not scheduled to retail until the new Season Five and Season Six, produced in computer animation, arrive. According to sources, Nick's consumer products division is planning an aggressive expansion of the Winx Club brand in the approaching months.
(Ratings source: Licensing Biz online)
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